Singapore, May 1, 2026.
Friends & Family Pet Food launched its cultivated meat treats and toppers for cats and dogs in retail today. It's the first cultivated pet food sold in Asia, and the first sold on an ongoing basis anywhere in the world.
And it’s the first-ever cultivated meat product for cats.
The launch follows a sold-out debut at the Singapore Pet Expo earlier this month, an early signal that pet owners are ready for a new category of pet nutrition.
“Our meat is protein-forward, naturally gamey, and highly digestible – the kind of meat that works with cat and dog biology,” said Joshua Errett, founder of Friends & Family Pet Food. “It’s made in small batches and we use it fresh in our products, without processing, so everyone can feel really good about feeding it to their animal every day.”
Meeting consumer demand in Asia
Singapore, the first country to approve cultivated meat for human consumption in 2020, approved Friends & Family's cultivated meat for pet food use in 2025 through the Animal & Veterinary Service.
“Across Asia demographics are shifting from children to pets. So demand for high-quality pet nutrition will keep growing,” said Maurice Yeo, COO and cofounder of Friends & Family. “With our products now in retail and our supply chain in place, we’re showing cultivated meat can meet that demand sustainably.”
Built around cat and dog biology
Each product features cultivated meat as the first ingredient by volume, ranging up to nearly 70% cultivated inclusion. The launch includes 12 SKUs across four targeted health platforms:
- Pure Protein – Clean, highly digestible protein to support daily nutrition.
- Digestive Balance – Formulated with prebiotics to support gut health and digestion.
- Teeth & Gum Care – With postbiotics to support oral health and fresher breath.
- Skin & Coat Glow – With postbiotics to support healthy skin and a radiant coat.
Products will be priced between S$14-32.
Where to find cultivated meat for pets
Products are available now at friendsandfamily.pet and through an exclusive partnership with Singapore’s premier holistic pet retailer, Vanillapup Pet Supplies Store (501 Bukit Timah Rd, #02-29, Singapore, vanillapup.com).
"We take a very intentional approach to what we curate, focusing on the science and quality behind every product," says Sarah Chong, co-founder of Vanillapup. "Our community expects the best for their pets' long-term wellness, so we source top-tier holistic nutrition and design from Singapore and beyond."
More about Friends & Family Pet Food
Friends & Family Pet Food develops pet nutrition products using cultivated meat and functional ingredients, designed to improve everyday health and long-term wellbeing for cats and dogs. The company is based in Singapore and manufactures locally.
Read more about the product line at friendsandfamily.pet.
How does cultivated meat compare to conventional pet food?
|
Factor |
Conventional Pet Food Protein |
Friends & Family Cultivated Meat |
|
Source |
Commodity supply chain |
Single cell from one selected animal |
|
Production time |
2+ years (farm to bowl) |
7-10 days |
|
Antibiotics |
Commonly used |
None |
|
Hormones |
Commonly used |
None |
|
Nutrient control |
Inherited from supply chain |
Designed from the start |
|
Processing |
Multiple layers, including heat and pressure processing |
None |
"Part of the Friends & Family mission is not to simply replace the protein in the pet food supply chain, but to improve the underlying protein cats and dogs eat. We can optimize cultivated meat to have higher levels of nutrients and improve digestibility and nutrient absorption. And we believe we can make much better meat for our cats and dogs." Joshua Errett, CEO and Founder, Friends & Family Pet Food Co.
Have questions about cultivated meat? Visit our FAQ page for answers.
What Is the environmental impact of cultivated meat pet treats?
According to peer-reviewed research on cultivated meat production systems, cultivated meat requires up to 90% less land and between 78% and 96% less water than conventional livestock farming. Friends & Family's cultivated treats produce approximately 90% fewer greenhouse gas emissions per unit compared to conventional beef-based pet treats.
|
Environmental Factor |
Conventional Beef Pet Treats |
Friends & Family Cultivated Treats |
|
Greenhouse gas emissions |
Baseline |
~90% less |
|
Land use |
Baseline |
Up to 90% less |
|
Water use |
Baseline |
78–96% less |
|
Antibiotic use |
Standard practice |
None |
|
Slaughter required |
Yes |
No |
Why is Friends & Family only in Singapore?
Singapore was the first country in the world to approve cultivated meat for human consumption, granting that clearance from the Singapore Food Agency in 2020. That regulatory track record made Singapore the natural home for Friends & Family's launch.
According to Singapore's Animal & Veterinary Services, the AVS approval process for pet food requires the same level of safety and nutritional evidence as Singapore's human food system, with additional standards specific to pet nutrition, labeling, and manufacturing licensing.
"This is a big step for the cultivated meat industry, and for Singapore, which soon will be the only place in the world where you can buy your cat or dog a cultivated treat." Maurice Yeo, COO, Friends & Family Pet Food Co.
Friends & Family has an existing inventory of cultivated meat and plans to expand across Asia and into the United States. Learn more about the company's mission at friendsandfamily.pet/about-us.