About
Our mission
Most pet food is the same – the same products made from the same ingredients leading to the same health problems for cats and dogs. We started Friends & Family because we wanted something different for my cats, and yours too. High quality proteins, fats, fiber, vitamins, minerals and amino acids, cultivated for your pet.
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Our founders
Meeet the team behind Friends & Family Pet Food.
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Joshua Errett
Founder / CEO
Joshua spent many evenings in his 20s rescuing stray and feral cats from the wintery streets of his hometown, Toronto. It was a challenging job – about as close to "herding cats" as it gets. It was then that he started to research the foods we fed our pets. Many years later, here he is doing something equally as challenging, inventing a new way to feed cats and dogs.
Email Joshua
Joshua spent many evenings in his 20s rescuing stray and feral cats from the wintery streets of his hometown, Toronto. It was a challenging job – about as close to "herding cats" as it gets. It was then that he started to research the foods we fed our pets. Many years later, here he is doing something equally as challenging, inventing a new way to feed cats and dogs.
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Maurice Yeo
Founder / COO
Maurice grew up in Singapore reading the comic strip Peanuts. He loved the character Snoopy so much that he has almost always lived with beagles. For ten years, Maurice ran his own pet food distribution company, traveling all over Asia to look for innovation in pet food. Now he is innovating his own foods with Friends & Family.
Email Maurice
Maurice grew up in Singapore reading the comic strip Peanuts. He loved the character Snoopy so much that he has almost always lived with beagles. For ten years, Maurice ran his own pet food distribution company, traveling all over Asia to look for innovation in pet food. Now he is innovating his own foods with Friends & Family.