Our mission
Our goal is to improve the underlying protein source in pet foods. We want to make better meat with more crucial nutrients pets need, which means less supplementation. This is only possible with cultivated meat!
We co-develop cultivated meat and fish with partners to manufacture nutritionally superior pet food products.
It’s meat made for cats and dogs. It’s meat made much better.
Our Team
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Joshua Errett ➵ Chief Executive Officer
Josh cofounded his first cultivated meat pet food company in 2016. His pet brands can be found in independent pet stores, Kroger and more. Prior to starting Friends & Family, he worked in venture capital, banking and cat rescue. He has two black cats he rescued himself.
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Maurice Yeo ➵ Chief Operating Officer
Maurice has been introducing new pet foods to Asian markets for the last decade as a distribution partner. Before entering the pet industry, Maurice led sales and business development across finance, IT, and HR.
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Dr. Sarah Dodd ➵ Chief Science Officer
Sarah is a board-certified pet nutritionist and practicing veterinarian. She studied plant-based diets for pets for her PhD and has formulated some of the best-selling plant-based pet foods on the market today.