A golden, intensely savoury broth made from real cultivated meat — now in functional formulas for skin & coat, teeth & gums.
SINGAPORE — July 30, 2026 — Friends & Family Pet Food introduced a new line of freeze-dried cultivated quail toppers, bringing real animal protein and a daily dose of clinically studied postbiotics to the bowl for both dogs and cats.
Add a scoop dry as a topper, or stir it into hot water for a golden, savoury broth and pour it over wet or dry food. An instant way to make daily meals healthier and tastier for cats and dogs.
Each topper starts with cultivated quail — a Japanese variety game bird chosen for its nutrient balance and depth of flavour. It's a single-origin animal protein grown over seven to ten days at a dedicated food facility and harvested in small batches. Our freshly cultivated meat and its nutrient-rich broth are freeze-dried together to create this gamey, high protein topper.
We only take the parts we want our pets to eat. So there are no bones, no meals and no byproducts: just real meat and a broth dense with amino acids, vitamins, minerals and postbiotics.
Rich meaty flavours. With over 60% protein and a naturally broad amino acid profile — including the free amino acids that make cultivated broth so deeply savoury — the toppers are built on our Friends &Family umami flavour system.
The result is intensely moreish: dogs and cats love it, and it makes even a plain or picky meal more palatable. Mixed with hot water, it blooms into a rich golden broth; natural sediment may settle, so pet parents simply swirl and serve.
Function that comes from the food. Every formula carries a daily dose of postbiotics, delivered directly in the meat and broth rather than bolted on afterward. The line launches in two functional benefits, each available for dogs and cats:
- Skin & Coat Glow — postbiotics shown to support skin health and reduce noticeable itching in as little as a month, for a fuller, healthier-looking coat.
- Teeth & Gum Care — postbiotics that support oral health, for fresher breath and cleaner teeth and gums, no brushing required.
Everyday value. Dog formulas are priced at S$48 and cat formulas at S$28, with each bag delivering roughly three weeks of daily servings — about S$1.14 per meal for dogs and S$0.67 per meal for cats. It's a small daily upgrade that most pet parents can build into the routine without a second thought.
"Commercial broths for cats and dogs are typically made from upcycled byproduct – industrial leftovers, essentially," says Joshua Errett, founder & CEO of Friends & Family. "And they come with frankly sketchy health claims about collagen or gelatin, while there is no sightline into what's actually in them. Our broth is purpose-made for pets, and we can point to clinically proven health benefits."
"Singapore consumers know what they're looking for, they read labels. This has a short, clean label with a lot of nutritional benefit," says Maurice Yeo, co-founder. "The big upside though isn't something you can read on a label – it's the consistently empty bowls at home."
The full range of Skin & Coat Glow and Teeth & Gum Care toppers for dogs and cats is available now at friendsandfamily.pet and at select Singapore retailers.
About Friends & Family Pet Food Co.
Friends & Family Pet Food Co. makes cultivated meat pet food — real animal nutrition produced without the bones, meals and byproducts of conventional pet food. Founded on a decade of work in cultivated protein, the company develops small-batch, functional products that pair genuinely nutritious ingredients with visible everyday benefits. Friends & Family is headquartered in Singapore, with a growing presence across the Asia-Pacific region.
Media contact
Email: hello@friendsandfamily.pet Phone: +65 8362 8263 Web: friendsandfamily.pet